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How to Market Your Medical Device in US

Medical devices marketed in the United States are regulated under the Federal Food, Drug, and Cosmetic Act (FD&C Act) and the regulations in Title 21 of the Code of Federal Regulations (21 CFR), specifically Parts 1-58 and 800-1299. The regulatory pathways and controls are determined based on the device's risk level to ensure safety and effectiveness. These pathways include Premarket Notification (510(k)), which applies to devices substantially equivalent to a legally marketed device; De Novo Classification Request for low- to moderate-risk devices lacking a predicate; Exempt devices that are free from premarket notification or approval based on their classification; Premarket Approval (PMA) for high-risk devices requiring scientific evidence for safety and effectiveness; Product Development Protocol (PDP), which streamlines approval for innovative devices; Humanitarian Use Exemption (HDE), which facilitates approval for devices treating rare diseases; and Biologics License Application (BLA) for devices considered biologics, such as certain vaccines. Each pathway provides a structured approach for manufacturers to demonstrate compliance with regulatory standards, ensuring the safety and efficacy of medical devices before reaching the market.

Premarket Requirements

Bringing a device to the market in the United States may appear complex. Following these four steps may assist you to navigate the process.

Step One: Classify Your Device and Understand Applicable Controls

The first crucial step in preparing your medical device for marketing in the United States is understanding how the FDA classifies your device. Under Section 201(h) of the Federal Food, Drug, and Cosmetic (FD&C) Act, a medical device is defined and categorized based on its risk level. Medical devices in the U.S. are divided into three classes (Class I, II, or III), with each class corresponding to the potential risk the device poses to patients. As the device class increases from Class I to Class III, so do the regulatory controls and requirements.

ClassRiskPotential HarmRegulatory ControlsSubmission Type or Exemption
Class ILow RiskMinimal potential for harmGeneral controls510(k) (if applicable)
510(k) Exempt
Class IIModerate RiskHigher risk than Class I devicesGeneral and special controls (if available)510(k) submission
510(k) Exempt (if applicable)
Class IIIHigh RiskDevices that sustain/support life, are implanted, or pose unreasonable risk of injuryGeneral controls and PMA (Premarket Approval)PMA submission

Step Two: Select and Prepare the Correct Premarket Submission

After classifying your device, the next step is to determine if a premarket submission is required. For most medical devices, the appropriate submission type is identified within the product classification, which can be found in the FDA's public Product Classification database. Some devices may not require a premarket submission—if this is the case, you can skip the next steps and move on to Step Four.

If a premarket submission is needed, here are the most common types:

1. 510(k) (Premarket Notification)

For many Class I and Class II devices, the FDA requires a 510(k) submission. In this process, the sponsor must demonstrate that the new device is "substantially equivalent" to an already legally marketed device (predicate device) in terms of:

  • Intended use
  • Technological characteristics
  • Performance testing (if needed)

Devices that meet the criteria for 510(k) submission can often be marketed once FDA clearance is granted. However, certain Class I and Class II devices may be exempt from the 510(k) requirement, provided they meet the exemption limitations outlined in 21 CFR. For example, an elastic bandage classified under 21 CFR 880.5075 may be exempt from premarket notification.

2. PMA (Premarket Approval)

Class III devices, which are considered high-risk, require the PMA process. This is the most stringent type of premarket submission. A PMA requires the sponsor to provide scientific evidence proving that the device is safe and effective for its intended use before the FDA can approve it. The PMA process includes rigorous testing and documentation to demonstrate reasonable assurance of safety and effectiveness.

3. De Novo Classification Request

The De Novo process is for novel devices that do not have a predicate device but still require a regulatory pathway. This process allows devices to be classified as either Class I or Class II through general and special controls, assuming they provide reasonable assurance of safety and effectiveness. The De Novo request helps classify devices that are not similar to any existing products, but still need to meet safety standards.

4. HDE (Humanitarian Device Exemption)

HDE is available for Class III devices intended for patients with rare diseases or conditions. Before a device can qualify for an HDE, the sponsor must first obtain Humanitarian Use Device (HUD) designation. This designation is granted through the FDA's Office of Orphan Products Development (OOPD). The HDE process helps get critical devices to market for small patient populations who would otherwise have limited treatment options.

Step Three: Prepare the Appropriate Information for the Premarket Submission

After preparing your premarket submission for your medical device, the next step is to submit it to the FDA and engage with FDA staff during the review process. Before submitting, it’s important to be aware of a few key details:

1. Medical Device User Fees

Certain marketing applications require a user fee to be paid when submitting to the FDA. These fees vary depending on the type of submission. For more information on which applications are subject to user fees and the associated costs, refer to the Medical Device User Fees webpage.

2. Small Business Determination (SBD) Program

If your business qualifies as a "small business," you may be eligible for substantial reductions in most user fees. The SBD Program can significantly reduce costs associated with device submissions. For more details on how to qualify and apply, visit the Reduced Medical Device User Fees: Small Business Determination (SBD) Program page.

3. eCopy Submission

The FDA requires an electronic copy (eCopy) of your submission. To ensure your eCopy is correctly formatted and submitted, refer to the eCopy Program for Medical Device Submissions for detailed guidelines on preparation.

4. eSTAR Program

The eSTAR is an interactive PDF form that helps guide applicants through preparing a comprehensive medical device submission. This tool simplifies the process and ensures that all necessary information is included. To learn more, visit the Voluntary eSTAR Program page.


Once Your Submission is Received by the FDA

After your submission is received, the FDA will conduct an initial review to assess its completeness before moving on to a more detailed evaluation.

1. Administrative Review

Once your premarket submission is received, the FDA conducts an administrative review to ensure that the submission is sufficiently complete for substantive review. If the submission does not meet the necessary requirements, the FDA may refuse to accept it. For more information, see the Refuse to Accept Policy for 510(k)s and related guidance documents.

2. Interactive Review

While the FDA reviews your submission, FDA staff will often communicate with you to clarify any aspects of your submission, which can speed up the review process. This ongoing interaction helps ensure that the review is efficient and comprehensive. For more details, refer to Types of Communication During the Review of Medical Device Submissions.

3. Track Your Submission Status Online

You can track the progress of your submission using the CDRH Portal. This platform allows you to monitor the status of your 510(k) submission (traditional, special, and abbreviated) in a simple, concise format. The official correspondent for your submission will be able to track the FDA’s progress throughout the review process.


Step Four: Comply with Applicable Regulatory Controls, Including Establishment Registration and Device Listing

Regulatory controls are risk-based requirements that ensure the safety and effectiveness of medical devices. These controls are designed to give the FDA the authority to oversee the manufacturing, labeling, and marketing of devices, ensuring they meet necessary standards before they reach consumers.

All medical devices, regardless of classification (Class I, II, or III), are subject to general controls, unless exempted by specific regulations. These general controls include several key requirements that device manufacturers must follow:

  1. Establishment Registration and Device Listing: Device facilities must register their establishments and list the devices they market with the FDA. You can find detailed information on how to register and list your devices on the Device Registration and Listing page.
  2. Good Manufacturing Practices (GMP): Manufacturers must produce their devices in accordance with current Good Manufacturing Practices (cGMP) to ensure the devices are consistently made to quality standards.
  3. Labeling Compliance: Devices must be labeled according to FDA regulations, ensuring that consumers receive accurate and clear information about the product.
  4. Avoiding Adulteration or Misbranding: Devices cannot be adulterated or misbranded in any way, as outlined in the FDA regulations.

Premarket Submission and Registration

If your device is not exempt from premarket submission requirements, you must wait until it receives FDA clearance or approval before registering and listing it. Keep in mind that registration or listing of a device does not imply FDA clearance or approval. It is simply an acknowledgment that your device facility is in compliance with the necessary registration and listing requirements.

For devices that are exempt from certain general controls, the exemption details will be specified in the device’s classification regulation.

At Satori OCS, we specialize in helping medical device manufacturers navigate the complex regulatory landscape, ensuring that your devices meet all necessary FDA requirements for safety, effectiveness, and compliance. Our expert team supports you through every step of the regulatory process, from establishment registration to the submission of premarket notifications.

Here’s how we can assist you:

  1. Establishment Registration and Device Listing: We guide you through the FDA establishment registration and device listing process, ensuring that all your devices are properly registered and listed with the FDA. Our team ensures that your registration is timely, accurate, and meets all FDA regulations.
  2. Good Manufacturing Practices (cGMP) Compliance: Ensuring compliance with current Good Manufacturing Practices (cGMP) is crucial for the success of your medical device. We assist with the implementation of quality management systems that align with FDA’s standards, helping you maintain consistent product quality.
  3. FDA-Compliant Labeling: Labeling your medical devices in accordance with FDA regulations can be complex. Our regulatory experts help ensure your labeling meets all the required standards, including claims, instructions, and safety information, which is vital for both regulatory approval and consumer safety.
  4. Premarket Submission Preparation: For devices that require premarket submission (e.g., 510(k), PMA, or De Novo), Satori OCS provides comprehensive support in preparing and submitting the appropriate documentation. We ensure that your submission is complete, accurate, and optimized to increase the chances of timely FDA approval.
  5. FDA Clearance and Approval Assistance: If your device requires FDA clearance or approval, we help you manage the entire process, including preparing the necessary documentation and engaging with the FDA to ensure your device meets all regulatory requirements.
  6. Expert Guidance on Exemptions: If your device qualifies for exemptions from certain regulatory controls, we’ll help you identify and navigate these exemptions. Our team will provide clear guidance on what is required and ensure that you’re fully compliant with FDA regulations.

At Satori OCS, we leverage our extensive expertise to streamline the regulatory process, allowing you to focus on bringing your device to market efficiently and in full compliance with FDA standards. With our help, you can confidently navigate the regulatory complexities and get your device to market faster.


Contact Satori OCS Today

Ready to take the next step in navigating FDA regulatory controls for your medical device? Reach out to Satori OCS for expert guidance and support.

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Let us help you streamline your regulatory submission process and bring your medical device to market with confidence.

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